Документы и доклады
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The next 4 billion : characterizing BoP markets (Английский)
This study uses empirical measures to describe the behavior of low-income populations as consumers and producers. In aggregate, their purchasing power suggests significant market opportunities. By quantifying...
Типу документа: Краткие сведения Номер отчета: 44962 Дата подготовки документа: 1 июля 2008 года Тип раскрытия информации: Disclosed Автор: Hammond, Allen L.,Kramer, William J,Katz,Robert M.,Tran, Julia T.,Walker, Courtland
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Business and poverty 10 (2) : opening markets to the poor (Английский)
This report begins with a guest editorial; by Djordjija B. Petkoski; V. Kasturi, Rangan; and William S. Laufer. The next 4 billion: characterizing Base of the economic pyramid (BoP) markets; by Allen...
Типу документа: Информационный бюллетень Номер отчета: 44491 Дата подготовки документа: 1 июня 2008 года Тип раскрытия информации: Disclosed Автор: Petkoski, Djordjija B.,Rangan,V.Kasturi,Laufer,William, Hammond, Allen, L., Kramer, William, J.,Katz,Robert M., Tran, Julia, T., Walker, Courtland,Christiansen, Niels, Neath, Gavin,Sharma,Vijay Kumar,Kogiso,Mari, Matsuo, Mia,Hiramoto,Koichi, Tokutaro,Theriault,Katia,Madeira,Lindsay Sargent,Avato,Patrick Alexander,Ismayilov, Ibrahim, Taghiyev, Samir,Godunova,Olga,Mirmotahari,Farzin, Israel, Moreno Barcelo, Quraishi, Subhi, Ameringen, Marc. Van,Magarinos, Benrangere,Jarvis,Michael, Cole, Andy, Afifi, Mohamed, Salah, Reem, Wistar, Christy L., Mor, Nachiket, Ananth, Bindu, Hara, George
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Development Outreach 10 (2) : business and poverty - opening markets to the poor (Английский)
Contents of the development outreach newsletter are as follows: business and poverty: opening markets to the poor by Petkoski, Djordjija B.; Rangan, Kasturi; and Laufer, William S.; the next four billion:...
Типу документа: Информационный бюллетень Номер отчета: 57666 Дата подготовки документа: 1 июня 2008 года Тип раскрытия информации: Disclosed Автор: Petkoski,Gjorgjija,Rangan,V.Kasturi,Laufer,William,Hammond, Allen L.,Kramer, William J.,Katz,Robert M.,Julia T. Tran,Walker, Courtland,Christiansen, Niels,Neath, Gavin,Sharma,Vijay Kumar,Kogiso,Mari,Matsuo, Mia,Hiramoto, Tokutaro,Theriault,Katia,Madeira,Lindsay Sargent,Avato,Patrick Alexander,Ismayilov, Ibrahim,Taghiyev, Samir,Godunova,Olga,Mirmotahari,Farzin,Barcelo, Israel Morend,Quraishi, Subhi,Ameringen, Marc Van,Magarinos-Ruchat,Berangere Nicole,Jarvis,Michael,Cole, Andy,Afifi, Mohamed,Salah, Reem,Wistar, Christy L.
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The next 4 billion : market size and business strategy at the base of the pyramid (Английский)
Four billion low-income people, a majority of the world's population, constitute the base of the economic pyramid. New empirical measures of their behavior as consumers and their aggregate purchasing power...
Типу документа: Публикации Номер отчета: 39127 Дата подготовки документа: 1 января 2007 года Тип раскрытия информации: Disclosed Автор: Hammond, Allen L.,Katz,Robert M.,Kramer, William J.,Tran, Julia T.