In today’s hypercompetitive market for international travelers, a holistic and nuanced understanding of which travelers best align with destination travel offerings is necessary. A full picture of the traveler - going beyond simple identifiers such as age, income, and gender - is needed in order to shape travel products and to frame and direct marketing messages precisely. With this in mind, the International Finance Corporation (IFC) partnered with...
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ПОДРОБНАЯ ИНФОРМАЦИЯ
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2019/07/01
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Рабочие документы
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162190
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1
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1
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2021/07/28
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Disclosed
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Shaping the Future of Adventure and Cultural Travel : Profiles and Behaviors of Adventure and Cultural Travelers from the United States and Australia
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consumer research