Four billion low-income people, a majority of the world's population, constitute the base of the economic pyramid. New empirical measures of their behavior as consumers and their aggregate purchasing power suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy. The 4 billion people at the base of the economic pyramid-all those...
Подробнее
ПОДРОБНАЯ ИНФОРМАЦИЯ
-
2007/01/01
-
Публикации
-
39127
-
1
-
1
-
2007/03/26
-
Disclosed
-
The next 4 billion : market size and business strategy at the base of the pyramid
-
access to public health service
ФАЙЛЫ ДЛЯ СКАЧИВАНИЯ
ПОЛНЫЙ ОТЧЕТ
Официальная версия документа (может содержать подписи, и т.д.)