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Greenfielding in Africa : a model for building capacity and scale in nascent markets (Английский)

Sub-Saharan Africa (SSA) has the lowest level of access to finance of any region, with banking services available to only about one-quarter of the population. The banking systems are small, and the microfinance sector has been relatively slow to expand. Services are concentrated in larger urban centers, with meager service delivery in rural areas. Until a few years ago, the main providers of financial services to base-of-the-pyramid customers were...
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