Since 2012, there has been a rapid increase in the number of mobile microinsurance (MMI) products. The use of relatively low-cost mobile channels in microinsurance offers the potential to reach poorer and more remote clients, which in turn could reshape the microinsurance footprint and contribute to financial inclusion. In addition, many mobile network operators (MNOs) see MMI as another source of customer loyalty and appear to be pursuing a role...
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ПОДРОБНАЯ ИНФОРМАЦИЯ
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2014/01/01
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Краткие сведения
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88166
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1
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1
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2014/05/20
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Disclosed
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The emerging global landscape of mobile microinsurance
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Base of the Pyramid
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