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Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education through mainstream media : extended summary (Английский)

Financial education is important, yet there is a considerable knowledge gap in how best to deliver it. The literature on careful evaluations of financial literacy is small but growing, and has moved away from classroom based interventions to more innovative delivery mechanisms such as videos and DVDs. Yet, the scope and reach of even the best produced DVDs is limited on the supply side, and attracting viewership can be significantly challenging on...
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