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First for Women, South Africa : The Case for Insuring Women for a Better Tomorrow (Английский)

First for women insurance was launched in 2004 to provide insurance solutions specifically designed for South African women - a first in the country. The company found that although South African women were purchasing insurance policies, these did not cater specifically to women’s needs. To tap into this substantial market, first for women decided to develop women-centric insurance products, rather than just repackage existing products.
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