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The fight for minds : applying strategic communications to achieve a sectoral transformation (Английский)

How can International Finance Corporation (IFC) advisory teams with limited numbers and budgets trigger actions among multiple players to bring about an impact that reaches the scale of a country or a sector? The IFC Russia Cleaner Production Program encountered that question when initiating a benchmarking study of the ferrous foundry sector in Russia. The author knew that no agent of change is more powerful than an idea. The key is to get the idea...
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