How can International Finance Corporation (IFC) advisory teams with limited numbers and budgets trigger actions among multiple players to bring about an impact that reaches the scale of a country or a sector? The IFC Russia Cleaner Production Program encountered that question when initiating a benchmarking study of the ferrous foundry sector in Russia. The author knew that no agent of change is more powerful than an idea. The key is to get the idea...
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ПОДРОБНАЯ ИНФОРМАЦИЯ
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2011/02/01
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Краткие сведения
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60210
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1
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1
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2012/01/17
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Disclosed
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The fight for minds : applying strategic communications to achieve a sectoral transformation
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access to the internet