This study uses empirical measures to describe the behavior of low-income populations as consumers and producers. In aggregate, their purchasing power suggests significant market opportunities. By quantifying this market and describing its characteristics, the author hopes to stimulate business development and investment that can better meet the needs of these populations, as well as increase their productivity and incomes and empower their entry...
Подробнее
ПОДРОБНАЯ ИНФОРМАЦИЯ
-
2008/07/01
-
Краткие сведения
-
44962
-
1
-
1
-
2008/08/11
-
Disclosed
-
The next 4 billion : characterizing BoP markets
-
access to ict