With one of the youngest populations globally, a growing middle class, and increasing urbanization, Nigeria is the largest consumer market in Africa. The fast-moving consumer goods (FMCG) sector is the third largest contributor to the Nigerian economy, estimated at 16 percent of gross domestic product. The sector depends on micro, small, and medium-sized enterprises (MSMEs), which constitute more than 96 percent of all businesses in Nigeria. MSMEs...
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2020/01/01
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Case Study : Women Entrepreneurs Find Business Opportunities in Nigeria’s Fast-Moving Consumer Goods Sector
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small and medium enterprise development
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