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Croatia : Sustainable Food Production and Processing (Английский)

Firms in the fresh convenience strategic segment provide ready-to-eat or easy-to-prepare meals of fresh ingredients. Consumers are increasingly willing to pay more for convenient fresh food. Opportunities for Croatia may lie in harnessing the country’s access to high-value European urban markets. Croatian firms would need to develop the research capacity to know what foods are in demand in those markets. Quick cold chain logistics are also needed...
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