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Marketing sanitation in rural India (Английский)

WaterAid-India's rural sanitation program was making slow progress in 1995-96. A lack of demand from households meant that partner nongovernmental organizations (NGOs) had constructed only 460 out of 1,100 latrines planned for the 12-month period. WaterAid-India decided that it was time to reformulate its strategy, and focus on marketing sanitation. AS a result of this change in approach, by the first six months of 1997-98, partner NGOs had...
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