The methodology detailed in this Guide
includes two components: (1) qualitative analysis and (2)
quantitative analysis (Figure 1). There are advantages and
disadvantages of these two approaches. For example,
qualitative analysis is usually faster and cheaper, even
when consumer and merchant focus group discussions are
conducted. However, it usually does not allow for
comparisons and benchmarking. Quantitative analysis, on the
other hand, allows...
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Electronic Payment Acceptance Assessment Guide : Electronic Payment Acceptance Package
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