There are many reasons why so many mobile money launches have not met the high expectations set by senior management. Often, the main success metric is attaining a certain number of registered users within a specific, usually short, time-frame. The sector eagerly tracks to what extent the mobile money launch is similar to M-PESA’s explosive growth. To date, there has been nothing that compares. Many mobile financial service offerings do not attract...
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ПОДРОБНАЯ ИНФОРМАЦИЯ
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2024/08/20
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Краткие сведения
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193140
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1
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2024/08/20
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Disclosed
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Mobile Money Product Adoption Life Cycle : Overview
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