Agent networks for mobile money are a new form of financial distribution, but the dynamics behind the build out and support of distribution channels are not new. Nor does the process begin with the agents. In order to ensure that the distribution channel works, other important factors related to customer value propositions, product decisions, and marketing also need to be considered. Much has been written about the processes used to build distribution...
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2024/08/07
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Twelve Steps to Mobile Money Deployment
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