Going cashless at the point of sale : hits and misses in developed countries (English)

There may be factors specific to Asia at play in explaining the more positive experience in Asia customers' fascination with new technology, the importance of conveying innovation in the branding strategy of mobile operators, the low penetration of credit cards. Some of the Asian formulas are now finding their way back to Europe. Hong Kong's success with transit cards (Octopus) is also proving its mettle in London (Oyster). Japanese and Korean operators...

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Author

Mas Ribo,Ignacio;

Rotman,Sarah Catherine;
Document Date
2008/12/01
Document Type
Brief
Report Number
47275
Volume No
1
Total Volume(s)
1
Country
World,
Region
Other,
Disclosure Date
2010/07/01
Disclosure Status
Disclosed
Doc Name
Going cashless at the point of sale : hits and misses in developed countries
Keywords
credit card payment

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Citation

Mas Ribo,Ignacio; Rotman,Sarah Catherine.

Going cashless at the point of sale : hits and misses in developed countries (English). CGAP focus note ; no. 51 Washington, DC: World Bank. http://documents.worldbank.org/curated/en/675771468152970177

Going cashless at the point of sale : hits and misses in developed countries (English)

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