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Procter and Gamble (P&G) : fighting malnutrition (Vol. 1 of 2) : Case A (English)

This working paper includes the following headings: the devastating effects of micronutrient deficiency; Procter and Gamble (P&G): an early innovator in nutritional products; Choco milk and the 'lock and unlock' fortification system; developing a fortified fruit-flavored beverage; The United Nations summit for children; 'nutri delight' is introduced in the Philippines; 'nutristar' is introduced in Venezuela; manufacturing; crisis in Venezuela; consequences...
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Tritter,Melissa; Jarvis,Michael; Magarinos-Ruchat,Berangere Nicole; Petkoski,Gjorgjija.

Procter and Gamble (P&G) : fighting malnutrition (Vol. 1 of 2) : Case A (English). Business innovation to combat malnutrition : case study series Washington, DC: World Bank. http://documents.worldbank.org/curated/en/546961468325301107

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