The note looks at the strategy of the Malawi Social Action Fund (MASAF) in linking the roles of information, education, and communication (IEC), designed through a process known as "systematic client consultations" which involved nongovernmental organizations, communities, government officials, as well as donor participants. Given the budget for IEC activities was high, a public awareness campaign was launched early on, and follow-on programs reinforced...
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DETAILS
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2001/12/31
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Brief
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24109
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1
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1
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2010/07/01
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Disclosed
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The role of information, education and communication in the Malawi Social Action Fund
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public awareness campaign
Citation
Chibwana, Bridget; Aryal,Mohan Prasad.
The role of information, education and communication in the Malawi Social Action Fund (Russian). Social Funds Innovation Notes ; Vol. 1, no. 3 Washington, DC: World Bank. http://documents.worldbank.org/curated/en/258521468056382403