How To Better Reach Rural Women: Findings from a Communication Strategy in Mexico Informed by Behavioral Science - Infographic (English)

An experiment using behavioral sciences significantly increased the number of applications to a natural resource management program from women in harder-to-reach localities, showing that rural women in Mexico are interested in this topic.

Document also available in : Spanish

DETAILS

Author

Reyes-Retana,Graciela;

Pons,Gonzalo Antonio;

Siegmann,Katharina;

Afif,Zeina;
Document Date
2024/02/13
Document Type
Brief
Report Number
187703
Volume No
1
Country
Mexico, World,
Region
Other, Latin America and Caribbean,
Disclosure Date
2024/02/13
Disclosure Status
Disclosed
Doc Name
How To Better Reach Rural Women: Findings from a Communication Strategy in Mexico Informed by Behavioral Science - Infographic

Language

English

Rel. Proj ID

1W-Behavioral Science Approach to Empowering Women in Forest Landscape -- P171421

Major Sector

FY17 - Agriculture, Fishing and Forestry

Theme

FY17 - Forests Policies and institutions,FY17 - Adaptation,FY17 - Renewable Natural Resources Asset Management,FY17 - Environmental policies and institutions,FY17 - Climate change,FY17 - Mitigation,FY17 - Gender

Sector

FY17 - Forestry

TF No/Name

TF0B0716-Behaviorally informed gender analysis

Topics

Women,Natural Resource Management,Gender and Rural Development,Gender and Agriculture,Rural Development,

Unit Owning

EFI-Poverty and Equity-GE (EPVGE)

Version Type

Final

Series Name

eMBeD ;

Product Line

Advisory Services & Analytics

Citation

Reyes-Retana,Graciela; Pons,Gonzalo Antonio; Siegmann,Katharina; Afif,Zeina.

How To Better Reach Rural Women: Findings from a Communication Strategy in Mexico Informed by Behavioral Science - Infographic (English). eMBeD Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/099021324143515670

How To Better Reach Rural Women: Findings from a Communication Strategy in Mexico Informed by Behavioral Science - Infographic (English)

DETAILS

Citation

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